It’s official- World Series of Poker 2006 champion Jamie Gold has signed an exclusive sponsorship deal with up-and-coming poker room, Aced Poker. It seems like a long time coming that Jamie would land a deal, considering he is widely praised as one of the finest Holdem players around; now that the deal is sealed, it seems like it was worth the wait.
The signing is rumored to be one of the largest in the history of online poker- some sources claiming that the figures involved stretch into the 7-digit range. If true, this revelation would imply that Mr. Gold has become the most high-valued pro in the online poker industry.
Sponsorship- Good For Both Parties?
The concept of online poker sites sponsoring players is nothing new. From the inception of the beast that is modern online poker, rooms have been trying to latch on to the names and track records of the top live tournament and cash game pros in the world. The idea is simple- if a top pro lends his name to a room, plays there exclusively, and participates in televised events wearing the room’s garb, players will in turn trust the room, and play there.
It worked for Full Tilt Poker. The room was founded by some of the world’s most profitable poker players; Chris “Jesus” Ferguson, Phil Ivey, and Patrik Antonius helped the room 포커에이스 become a giant of online poker by lending it their endorsement. The same can be said for PokerStars; Daniel Negraneu, Chris Moneymaker, and Greg “Fossilman” Raymer are in a big way responsible for the room’s comet-like ascent to the rank of top poker room online.
If conventional wisdom is correct then, it is safe to assume that Aced Poker is putting itself on track to follow in the footsteps of poker-megasites before them, who have dominated the poker landscape by endorsing top pros. It’s not all a one-way street, though- Gold will be, and already has been, benefitting from the deal as well. A mere week after the deal was penned, Jamie Gold hosted a charity poker tournament, in which participants competed for a prizepool generously donated by Aced themselves. Good deal- Jamie looks good, and Aced foots the bill.
The Bottom Line
In the end, the partnership between Jamie Gold and Aced Poker can only have the effect of boosting the influence of both the player and the site. Players will flock to Aced to play with Jamie Gold, and Gold will boost his credibility in the sharkpool that is the online poker industry.
While Aced currently enjoys a decent sized player pool right now, with 6000 players online at peak times, experts expect that count to skyrocket in the coming months. As the Jamie Gold/Aced Poker machine gains steam, the site will inevitably position itself to compete with the biggest players in the online poker landscape.